Vector drawing exercise
This is a vector drawing exercise. I did this to practice my drawing techniques in adobe illustrator and to get to grips with the software I would be using, I first used the pen tool and created straight lines for all of the straight parts of the text, Then I use the pen tool and instead of pointing and clicking (like i did with the straight lines) I held down the left mouse button to create a curved line. It took a few attempts to get the curved lines to how I wanted. I then filled in the lettering with different colours to create effect and afterwards I selected the lines and used the "dry ink 1" effect.
Rough Visual Sketches
I got the idea to do a bio-hazard logo from the idea of the company making post-apocalyptic games and I thought that the logo went well with the basis of the game so i designed a logo around that. I first had a look on google to try and find a good bio-hazard image that i could adapt to this situation and then i tried to draw the image freehand. I then added a graffiti style text company name to the top of the logo and this would make the logo look complete with a style of lawlessness as this would be a logo that would be compatible for a post-apocalyptic game.
Then I adapted the text to make it look metallic by using the shading and blending technique I had previously used in my drawing exercise. I first created some bubble writing, big enough that I can use a big enough outline around the bubble writing and then I drew an inline inside of the bubble writing. I then proceeded to shade in between the outline and the inline by figuring out where a light source would come from and making those area lighter than the areas that wasn't in a light source. I did this for all of the lettering and keeping the consistency the same.
Intex Logo Final Designs
I created a generic logo that would reflect a company logo so I first thought of a name of a company and as I have a webpage and social media pages under Intex (Short for Intex Gaming Studios and Intex Gaming News) I thought I would use that name and create a logo around it. To create the lettering was the hardest part and I mostly experimented with the lettering. I used illustrator as the software where I would design and create my logo. I started with an idea to recreate a metal look within the logo so i chose multiple grays. I then selected a particular 3D design called ''Bevel Soft" as it gave an illusion of metal. I then added a gradient to the lettering by using 2-4 different types of gray and adjusting the strength of a particular gray. I then chose a direction where light would come from to create shadow within the lettering, this would help the logo stand out. As you can see, I chose the top left hand corner as the direction where my light source would illuminate from and changed the direction of the gradient to a -45 degree angle so that the darker grays would show at the bottom right of the lettering and the lighter grays would show at the top left of the lettering. I then though of a way to make the lettering stand out more, so I thought I would add a black outline to the logo which instead of putting the outline on the outside of the lettering, it put the outline on the inside. I thought that this looked pretty amazing so I started to experiment with different colours but what I did instead was add multiple grays, add a gradient and then change the direction of the gradient to 45 degrees instead of -45 degrees. The effect i got was a nice outline that merges into the lettering and creates a 3D effect. This would be my lettering for all future logos. (The lettering can change and adapt depending on the type of game that is produced)
After I had created the logo, I thought of how it would look with different backgrounds and designs. I first wanted to try and create a post-apocalyptic logo that would blend into a post-apocalyptic game, so i thought about the cracks in sand or deserts. I then tried to blend the text into the background but I didn't want to lose the metallic look of the text so instead I added blood to the text and back ground and the finished design was this logo.
I then tried the text on a black background which looked too plain so I added a banner to the to the logo and then made it match the logo by changing the outline and the colours inside of the banner. The finished design was impressive and if I had to choose a finished logo then i would choose this one as it look the best out of all the logos I have designed.
I then tried another variation of the logo by inserting a loading bar bar and the text "Loading in progress". My friend Sam Wirdnam gave me an idea of putting the buffer symbols as the "o's" in the logo and the finished product was this creation.
I would leave the text as Intex as that is the company name but the background would change according to what game the company was making E.G It would change if it was in a racing game by changing the background and adding a variation of a wheel into it.
Drawing exercise
I followed a drawing exercise, step by step to practice my drawing techniques. I started by doing light and heavy outlines and then different pencil strokes like hatching, cross hatching, stipping, back and forth strokes and scrumbling. Then i started on a shading guide. I used the cross hatching when shading to get the best effect. After, I drawn a blending guide and used the stipping technique while blending each one together with my finger. Then i started to use these skills to create depth using a cube 3D drawing and making it stand out of the page. I did this by shading each face of the cube a different strength, the lighter shading is where the point of lighting would come from and the darker areas are used to create a kind of shadow on the cube. Afterwards, I tried to create a 3D sphere which was difficult as you didn't have any lines to show any other side of the sphere. I started by drawing a circle using a pencil and then deciding where the point of light would come from. Then I shaded the sphere by using a crescent moon shape to get the effect that it was round. After that I shaded underneath the sphere using the back and forth technique and my result is a result I can be proud of.
Primary Moodboard
I started by trying to create a "metal" style for my logo and then changed the colours to see what it would look like in other colours. I also re-created a world and a sun within my primary moodboard as well as glowing stars. I also created some screws that i could use in the cornering of the lettering of the logo. I also played around with using 3D effects within my logo to make it stand out more on white and black backgrounds. I played around with effects like shadow and then changed the colour to give the impression that it was glowing.
I used photos I had taken of various surroundings and i used previous game images I created for my level 1 that i could use in my logo. Different images would be used in different ways. For example, I would use the pixelated images as a symbol for pixelated games or arcade games and i would use......
Secondary Moodboards
I created a secondary moodboard on photoshop by importing images from various websites as well as pictures I had on my phone. I searched in google Sci-Fi images and futuristic images of tech, combat suits, weaponry, bikes and airships. I then imported the images and began to create my moodboard. i had to choose my images to put on my moodboard but I will be adding them to another moodboard at a later date.
I decided to create a second moodboard of materials and textures that I could try an recreate within my logo. I could use small portions of these textures to create unique lettering and effects within my logo to make it look more futuristic. This is just an idea i could try to recreate within my logo.
I also decided to compile all my favorite game company logos into one moodboard to see how they would compare. I would use these to compare my logo (when created) to the logos of modern game companies to see how they would look against some of the top gaming developers.
